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Ditch the ‘detox': don’t let the diet myth cleanse your wallet

Lemon teaLady Macbeth kept scrubbing but she couldn’t get the marks out. Shakespeare’s character was so wracked with guilt that imaginary blood stains appeared on her hands and, try as she may, she couldn’t get herself clean. It’s not just fiction: research shows that all of us have a powerful urge to wash, bathe, shower, or purge whenever we feel we may have wronged. In the 21st Century, however, we are more likely to feel guilty about a weekend of overindulgences than we are for religious transgressions; but instead of washing our hands we go for a dietary ‘detox’ – the modern day body cleansing craze. In fact, detoxing has now become so widely believed that it is difficult to convince most people that it is utter hocus-pocus – even though the British Dietetic Association, NHS and British Nutrition Foundation all agree that it is just marketing mythology. Continue reading

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