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Nutrition, Science, The Mind

Eating through your Ears: Listening to Music makes Food taste better!

This post was chosen as an Editor's Selection for ResearchBlogging.org

Heston Blumenthal: 3 Michelin Stared Chef is renowned for his experimental approach to cooking and for using science to push the boundaries of the dining experience.

Do you listen to music when you eat, or Does the sound of chewing and chomping irritate you?

Listening to music can be great for unwinding – especially after a long day. I wonder if department stores and hotel elevators would be much more stressful if it weren’t for the piped music! But what about listening to an instrumental piece for when you’re chowing down? If the sound of mastication turns you off, then perhaps music could be an ideal accompaniment. Personally, I enjoy a bit of Mozart at mealtime, but am I the only one? Could there be a good reason for this?

The effects of music on the enjoyment of food hasn’t been properly studied in a scientific way before. But recently published research in the Journal of Culinary Science & Technology has just changed that. Heston Blumenthal is famous for his scientific approach to pushing forward the boundaries of the dining experience. Is it possible that the man who makes Bacon and Egg ice cream could use music to make his food taste even better?

Music and Fine Dining

Eating out can be one of life’s great pleasures. When our bank balance permits it, we love to treat ourselves to a bit of ‘posh’ fine dining with all its niceties: Attentive waiters, white linen table cloths, silver cutlery and good wine. (And no washing up)! But music doesn’t normally seem fit into the mix – most restaurants I’ve been to just don’t play any background music.

Three hospitality gurus from the US were interested by whether music could change to eating experience and decided to find out more. Using a bit of Heston-style science they set up an experiment find out whether background sounds can fundamentally change the eating experience.

A Musical Eating Experiment

They started by inviting groups of hungry diners for a free restaurant meal. The only caveat for the free tucker was that all the volunteers had to complete a ‘dining satisfaction survey’ afterwards: A detailed questionnaire that would examine in detail their dining experience.

Cordeiro, Maçã e Mascarpone

Fine Dining: It looks good but what does it sound like?

But before the plates were put out, the researchers did made some devious little changes to the dining room. They installed a hidden network of speakers with sets of sound monitors so that throughout the meal they could precisely monitor and control background noise and music levels.

Four sittings of men and women were served the same slap-up meal in identical restaurant settings. But for each group of punters, the music volume and ‘background chatter’ levels were subtly tweaked. And although these changes to the ‘soundscape‘ were small, they resulted in some dramatic changes to the pleasure of eating

We Eat through Our Ears!

Their results showed that food tasted nicest when served with quiet classical music and a hint of background ‘chatter’. This was found to only work at certain volumes (precisely: 62-67 decibels) and outside of that range – the diners enjoyed the taste of the food less!

The most remarkable finding was the dramatic effect that silence hadit actually took away the enjoyment of eating! In a music-less environment, the sound monitors recorded only the quiet clink of cutlery – but this was experienced by all the volunteers as very noisy! It seems that in the absence of at least some ambient sound, the restaurant setting became a very uncomfortable place to be.

even vampires love the ipod“If music the be the love of food…”

The next time you (or Heston) want to impress someone with your cooking prowess, just make sure you put the CD player on (but not too loud).

But all this does leave me wondering one thing: If classical music makes food taste nicer, perhaps different types of music could change the experience of food in a different way? I would expect that pop music could make things taste sweeter, and rock music could make for more ‘meaty’ tastes. I wonder what country music might do…

Thanks for reading – comments and feedback are warmly welcomed!


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Related post: Take the Music Personality Test!

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Reference:

Novak, C., La Lopa, J., & Novak, R. (2010). Effects of Sound Pressure Levels and Sensitivity to Noise on Mood and Behavioral Intent in a Controlled Fine Dining Restaurant Environment Journal of Culinary Science & Technology, 8 (4), 191-218 DOI: 10.1080/15428052.2010.535756

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About Stuart Farrimond

I love writing about science and health subjects. Strange, because I also teach the same things. I trained as a medical doctor before turning my hand to other things. Shortlisted for The Guardian/Observer for Science Writer of the Year 2011 and editor for Guru Magazine I also like to grow large pumpkins...

Discussion

18 thoughts on “Eating through your Ears: Listening to Music makes Food taste better!

  1. Hmmm, I will always ask for music to be turned on (or down) in a coffee shop. Even my coffee tastes better within a certain decibel range, it seems. But as I age, that range may be varying!

    Posted by Sabio Lantz | April 2, 2011, 11:15 am
  2. Hi Sabio!
    I wonder if its different in your own home? I would agree with you about coffee shops – too quiet or too loud would be uncomfortable. Music definitely helps the ambience. But at home, I find it can be quite nice to sip coffee in peace and quiet…
    In the study, all the volunteers were 19-27 years of age. If you fall outside that age bracket, perhaps the 62-67 dBA might not apply…!?

    Posted by Stuart Farrimond | April 2, 2011, 2:23 pm
  3. I haven’t tried it in the house. That will be a great experiment!

    Posted by Sabio Lantz | April 2, 2011, 11:52 pm
  4. I love how more and more people are experimenting with music in their daily lives – but I confess to not having considered the culinary market!

    My own studies as a psychology undergrad with noise levels and a reaction time box showed a very clear bell curve in how decibel levels affect performance – the idea that this stimulus curve (peaking at 62 to 67 decibels) is replicated in the brain’s appreciation of food kinda makes sense. However – it’s hard to make the leap from noise (I used a tone generator) to music.

    The most recent studies into how music affects us show that the traditional model of classical music and the “Mozart Effect” don’t translate outside certain socio economic groups. Music clearly has an effect but that has more to do with changes in emotional state than any physical change in body chemistry elicited through cunningly woven sound waves.

    The more music comes out of the background and into the foreground – the key factor that determines whether it will affect us positively or negatively is whether we like it and whether we have control over it; Classical music can actually perform poorly in younger study groups.

    So – not sure about the sweetness of pop or the meatiness of rock – but Country – that’s probably going to make you have an argument with your dining partner, drive off, have a car accident, be woken from the coma by your sobbing partner and then settle down and have 10 kids!

    Posted by Andrew | May 26, 2011, 6:32 am
  5. thx! im 11 years old and this article helped me on my reasearch paper!!!!!!

    Posted by Emily | February 23, 2012, 5:40 am
  6. is anyone going to awnser me and say aww thx em! glad i helped! no just kidding. i never get responses and i never awnser them but i might come back to this site tommorow.

    Posted by Emily | February 23, 2012, 5:42 am

Trackbacks/Pingbacks

  1. Pingback: ResearchBlogging.org News » Blog Archive » Editor’s Selections: Food and Morality, Food and Music, Pain, and Snooping - April 5, 2011

  2. Pingback: ResearchBlogging.org News » Blog Archive » Editor’s Selections: gluten intolerance, outdoor health, tasty notes - April 6, 2011

  3. Pingback: Rum and Reason » Editor’s Selections: Food and Morality, Food and Music, Pain, and Snooping [The Thoughtful Animal] - April 7, 2011

  4. Pingback: What is the Best Music to Eat By | Food & Think - May 25, 2011

  5. Pingback: To Play or Not to Play (Music) | The Blender | Food and Beverage Marketing - September 21, 2011

  6. Pingback: Eating with our Ears « healthcoachmeg - March 4, 2012

  7. Pingback: Music for the Palate | plentyoffitz - July 18, 2012

  8. Pingback: Sounds Tasty! « The Real Hunger Games - October 22, 2012

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